November 2011
9 posts
7 tags
1800 Tequila
Change the Game
Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity. Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila. Growth Strategy: 1800 is the...
4 tags
Goldman Sachs
Cultural Insight: Investment banking had lost its penchant for attracting
the best and brightest graduates of America’s elite schools, who had come to think of Goldman as somewhat stodgy and conservative, likely to be a repressive and confining place to work. Brand Asset: The multi-faceted talents, high energy level, creativity and
great intellectual capital of Goldman¹s people. Growth...
7 tags
NYC Department of Education
Join New York’s Brightest Cultural Insight: In the battle to hire the best public school teachers, New York City was losing ground to wealthier school systems in Westchester and Nassau counties. Brand Asset: New York City could leverage its prestige by elevating NYC teachers to the same heroic status as the NYC police and firemen. Growth Strategy: Mayor Bloomberg himself introduced our...
8 tags
12 tags
Zappos.com
Coverage of the “World’s Fastest Nudist” by an unwitting Anderson Cooper on CNN
Recap of the “World’s Fastest Nudist” viral campaign for Zappos.com
Montage of the “World’s Fastest Nudist” viral campaign for Zappos.com
Reveal of the “World’s Fastest Nudist” viral campaign for Zappos.com
Bank of America
Student Banking “Morris on Campus”
Chris Abelt developed a “digital experience map” that informed the content and optimized the user experience for this campaign while working as VP Engagement Management at Organic.
Cultural Insight: Millennial Generation consumers are avid users of digital media for shopping. Money is a serious business for college students, so they’re very interested in...
6 tags
Three-O Vodka
What’s Your O-Face?
Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories. Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape. Growth Strategy: The Three-O “What’s Your O-Face?” campaign took...
6 tags
Panasonic
Panasonic
Integrated communications
Panasonic had a history of disparate communications across its three business units: Consumer, Systems and Industrial. The company’s goal in 2001 was to brand itself as a leading technology company under the umbrella “Ideas for Life”. Agent16’s creative director and the Panasonic corporate communications team created new corporate advertising,...
7 tags
Lexmark
Lexmark International
Brand development/ Brand identity/ Global communication
The Lexmark International work is part of the portfolio of John Short whose agency created a global communications plan built on a completely new brand theme and look.
Lexmark International was the former IBM Printer division. In 1989 it became independent and for 10 years positioned it self solely with...