September 2011
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BULLDOG Gin
The Brazen Breed
Cultural Insight: In a nightlife scene saturated with trendy, designer vodka brands, BULLDOG needed to break through the clutter and overcome the stigma that gin is a drink for old, stodgy consumers.
Brand Asset: Inspired by the name, BULLDOG, and its unique array of exotic botanicals, we created an iconic bottle, complete with spiked glass collar, that has come to epitomize...