Culture Branding is a growth strategy that embraces the consumer and builds brand power. Our approach is simple. We explore the target’s culture, uncover the brand’s unique assets, and combine the learning to forge a cohesive growth strategy. Brand content and messaging become more relevant as the brand is driven deep into the pop culture.
We don’t start trends. We capitalize on brand opportunities within the culture.
Agent16 engages each new client by asking:
Where is the culture going? Where is the brand opportunity? How do we grab it… fast
Cultivating Culture
Any agency that brings brands and pop culture together needs to be out there in the culturescape - exploring, playing, and creating. That’s why we’ve always encouraged our staff’s personal projects both inside and outside our agency’s walls. And that’s why we also like to celebrate some intriguing efforts here in our Tumblr space:
Jellio (Chris Lenox, Creative Director)
A world of fun childhood memories brought back as unique home furnishings.
Hot Wheels, Nerf Balls, Spyrograph, View Masters… Remember any of those? Well, that’s the idea behind Jellio. Think of all those times that you Jellio is about placing a few memories in your home, in a very unique way.
Draw Tippy (Dave Pachence, Creative Director)
Poster boy for the DIY-musician, Dave locked himself away in his NYC loft with a little gear and a lot of determination. A year later, he emerged with a beard and thirteen completed songs which he wrote, sang, performed, arranged and recorded himself. In no time at all the ultra-catchy, mega-hooky tunes started popping up everywhere, including the on-air soundtracks of MTV series like “The Real World.”
