The Brazen Breed
Cultural Insight: In a nightlife scene saturated with trendy, designer vodka brands, BULLDOG needed to break through the clutter and overcome the stigma that gin is a drink for old, stodgy consumers.
Brand Asset: Inspired by the name, BULLDOG, and its unique array of exotic botanicals, we created an iconic bottle, complete with spiked glass collar, that has come to epitomize this sexy, super premium newcomer.
Growth Strategy: Praised for its unmistakable design, BULLDOG not only breaks through the clutter of bottles behind the bar, it is succeeding in attracting a new generation of gin drinkers while shattering any preconceived notions of how gin is supposed to behave.
