Panasonic

Integrated communications

Panasonic had a history of disparate communications across its three business units: Consumer, Systems and Industrial. The company’s goal in 2001 was to brand itself as a leading technology company under the umbrella “Ideas for Life”. Agent16’s creative director and the Panasonic corporate communications team created new corporate advertising, cross selling programs, and launched the Panasonic HD, thus unifying a new brand identity.