“IDEAS FOR LIFE”

Integrated Marketing Communications

Panasonic had a history of disparate communications across its three business units: Consumer, Systems and Industrial. The company’s goal in 2001 was to brand itself as a leading technology company under the umbrella “Ideas for Life”.

Agent16’s Creative Director and the Panasonic corporate communications team created new corporate advertising, cross-selling programs, and launched the Panasonic HD, thus unifying a new brand identity.