Lexmark International

Brand development/ Brand identity/ Global communication

The Lexmark International work is part of the portfolio of John Short whose agency created a global communications plan built on a completely new brand theme and look.

Lexmark International was the former IBM Printer division. In 1989 it became independent and for 10 years positioned it self solely with traditional advertising. In 2000 the hired Johns team to reposition its brand. The theme created was “Passion for Printing Ideas”. The work here includes brand identity and a brand communications program including packaging, collateral, digital, PR and traditional advertising. John and the team at Agent 16 have extensive experience in brand development and brand identity for the Fortune 500.