“PASSION FOR PRINTING IDEAS”

Brand development/Brand identity/Global communication

The Lexmark International work is part of the portfolio of Agent16’s Creative Director whose own agency created a global communications plan built on a completely new brand theme and look.

Lexmark International was the former IBM Printer division. In 1989 it became independent and for 10 years positioned itself solely with traditional advertising. In 2000, they repositioned their brand. The theme created was “Passion for Printing Ideas”. The work includes brand identity and a brand communications program including packaging, collateral, digital, PR and traditional advertising.