“WORLD’S FASTEST NUDIST”

Cultural Insight: Consumers were looking for ever more e-tailer options beyond Amazon.com

Brand Asset: Fast delivery, free returns, and great service made Zappos the most popular website for purchasing shoes,

Growth Strategy: Introduce Zappos as a purveyor of a wide variety of clothing beyond shoes The “World’s Fastest Nudist” campaign.This anti-hero character was promoted through social media: Twitter, Youtube, Vimeo, and Tumblr, and was featured in the NY Times and on CNN.

As a Result: The WFN became a social media sensation. Zappos’ clothing sales are +10%, representing their fastest growing product line.