Agent16

About Us

Wed, 21 Jul 2010 10:30:12 -0400

Founded in 1991 as Mezzina Brown, Agent16 is an independent advertising agency known for non-traditional marketing. Our approach is to combine cultural insights with leveragable brand assets to create growth strategies. We like to call this “Culture Branding.”

Agency News

Wed, 21 Jul 2010 10:29:51 -0400

Exciting things always seem to be happening here at the agency. And so it’s our pleasure to highlight here some of the more notable Agent16 news of recent months:

June 2010
- Integrity Square account awarded

January 2010
- General Cigar Co. account awarded

November 2009
- Maestro Dobel Tequila brand awarded

October 2009
- ShaToBu body shaper account awarded

- Robert Manni named agency president
- Chris Lenox and Dave Pachence named co-creative directors

September 2009
- Three Olives Vodka TV campaign launched
- 1800 Tequila print and TV campaign launched
- Zappos’ viral campaign featured on CNN’s AC 360

August 2009
- Gran Centenario Tequila brand awarded
- NYC Department of Transportation account awarded

July 2009
- Matusalem Rum brand awarded

June 2009
- Zappos viral video featuring World’s Fastest Nudist (WFN) launches. Establishes online presence through Twitter, FaceBook, blog and YouTube.

May 2009
- Zappos viral video project awarded
- Twentieth Century Fox project awarded

April 2009
- 1800 Tequila brand awarded
- Azul Tequila brand awarded

December 2008
- Three Olives “O-Face” print campaign launched

October 2008
- Three Olives Vodka brand awarded

Ad for Three-O Rangtang Vodka

Thu, 15 Jul 2010 11:42:00 -0400

Ad for Three-O Rangtang Vodka

Zappos.com recap

Tue, 27 Oct 2009 11:57:00 -0400

Recap of the “World’s Fastest Nudist” viral campaign for Zappos.com

Zappos.com viral

Tue, 27 Oct 2009 10:08:00 -0400

Montage of the “World’s Fastest Nudist” viral campaign for Zappos.com

Zappos.com viral on CNN

Tue, 27 Oct 2009 10:06:00 -0400

Coverage of the “World’s Fastest Nudist” by an unwitting Anderson Cooper on CNN

Zappos.com viral

Tue, 27 Oct 2009 10:04:00 -0400

Reveal of the “World’s Fastest Nudist” viral campaign for Zappos.com

1800 Tequila

Wed, 14 Oct 2009 10:56:00 -0400

Change the Game

Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.

Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.

Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.

Trade ad for 1800 Tequila

Wed, 14 Oct 2009 10:55:18 -0400

Trade ad for 1800 Tequila

1800 Tequila TV: Shot Top

Tue, 15 Sep 2009 17:00:00 -0400

0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.

1800 Tequila TV: Kick Back

Tue, 15 Sep 2009 17:00:00 -0400

0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.

Three-O Vodka

Tue, 01 Sep 2009 21:00:00 -0400

What’s Your O-Face?

Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories.

Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape.

Growth Strategy: The Three-O “What’s Your O-Face?” campaign took ownership of the unexplored fun portion of the imported vodka landscape.

Three-O Vodka TV: Bear Trap

Tue, 01 Sep 2009 20:00:00 -0400

0:15 “Bear Trap” spot for the Three-O Vodka “What’s Your O-Face?” campaign

Three-O Vodka TV: Light

Tue, 01 Sep 2009 19:46:00 -0400

0:30 “Light” spot for the Three-O Vodka “What’s Your O-Face?” campaign

Three-O Vodka TV: Fish

Tue, 01 Sep 2009 19:46:00 -0400

0:30 “Fish” spot for the Three-O Vodka “What’s Your O-Face?” campaign

Ad for Three-O Root Beer Vodka

Mon, 20 Apr 2009 14:00:00 -0400

Ad for Three-O Root Beer Vodka

Ad for Three-O Grape Vodka

Mon, 20 Apr 2009 13:00:00 -0400

Ad for Three-O Grape Vodka

Billboard for Three-O Bubble

Mon, 20 Apr 2009 09:00:00 -0400

Billboard for Three-O Bubble

Launch Party for Three-O Bubble (w/ Kim Kardashian)

Mon, 20 Apr 2009 08:00:00 -0400

Launch Party for Three-O Bubble (w/ Kim Kardashian)

Dragon Ball Z: Burst Limit

Fri, 10 Apr 2009 16:00:00 -0400

KAMEHAMEHA!

Cultural Insight: The biggest challenge in creating communication in the gaming world is simply not to piss-off legions of hardcore fans.

Brand Asset: When it came time to create TV spots for Atari’s wildly popular title, DBZ, we knew we had to delve deep to find the one truth all the fans would relate to. It was the trademark battle cry of the title’s hero, Goku: KAMEHAMEHA!

Growth Strategy: By bringing the empowerment of “KAMEHAMEHA! to real word scenarios, we created a series of commercials that were relevant to gamers. In fact, hundreds of thousands of fans online responded with a resounding “LMAO!!”