Agent16

1800 Tequila

Wed, 30 Nov 2011 00:00:00 -0500

Change the Game

Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.

Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.

Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.

Trade ad for 1800 Tequila

0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.

0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.

Goldman Sachs

Tue, 29 Nov 2011 14:06:00 -0500

Cultural Insight: Investment banking had lost its penchant for attracting the best and brightest graduates of America’s elite schools, who had come to think of Goldman as somewhat stodgy and conservative, likely to be a repressive and confining place to work.

Brand Asset: The multi-faceted talents, high energy level, creativity and great intellectual capital of Goldman¹s people.

Growth Strategy: Focusing on some of the “Small Things” in life that provide simple yet amazing benefits like ball bearings and soda can ring pulls, Goldman is portrayed as an vibrant and creative workplace one that employs people that can develop innovative solutions, creatively solve problems and celebrate ideas on all levels.

As a Result: Within a year Goldman recruiting had experienced a double-digit increase in qualified candidates.

NYC Department of Education

Sun, 27 Nov 2011 14:06:00 -0500

Join New York’s Brightest

Cultural Insight: In the battle to hire the best public school teachers, New York City was losing ground to wealthier school systems in Westchester and Nassau counties.

Brand Asset: New York City could leverage its prestige by elevating NYC teachers to the same heroic status as the NYC police and firemen.

Growth Strategy: Mayor Bloomberg himself introduced our campaign idea in a press conference: Join New York’s Brightest: Teach NYC. We convinced a proud graduate of NYC public schools, Hollywood director Joel Schumacher, to donate his time and talent to telling the story of the City’s heroes. Result? With the Ad Council on board and a powerful new web site, we helped break all records for qualified applications to the New York City public school system.

Commercial for the NYC Department of Education.

Ad for NYC Department of Education

Radio ad for the NYC Department of Education.

Macanudo Crü Royale

Sat, 26 Nov 2011 14:06:00 -0500

Macanudo Crü Royale

Zappos.com

Fri, 25 Nov 2011 14:06:00 -0500

Coverage of the “World’s Fastest Nudist” by an unwitting Anderson Cooper on CNN

Recap of the “World’s Fastest Nudist” viral campaign for Zappos.com

Montage of the “World’s Fastest Nudist” viral campaign for Zappos.com

Reveal of the “World’s Fastest Nudist” viral campaign for Zappos.com

Team Experience: Aetna Medicare

Thu, 24 Nov 2011 14:06:00 -0500

Medicare Advantage “Aetna Answers”

Chris helped evolve this campaign into the digital marketing area when he worked at G2 as Managing Director of their Financial Services Practice.

Cultural Insight: Americans over age 65 who are Medicare beneficiaries were given the option to receive their Medicare benefits through private health insurance plans – offering greater choices in hospitals and doctors and better prescription drug coverage. But these older Americans found the Medicare Advantage selection process to be complicated, confusing and overwhelming.

Brand Asset: Aetna - as a leading medical insurance underwriter – was interested in creating a dialogue with Medicare beneficiaries that would help them choose the plan that was right for them, and get the most out of the plan they selected. Their goal was to make consumers feel good about the choices they made.

Growth Strategy: The “Aetna Answers” campaign was developed to cut through the confusion surrounding Medicare Advantage plans and overcome the inertia that kept many consumers tied to sub-optimal health insurance plans. Digital marketing was successfully tested and rolled out to dispel the conventional wisdom that older Americans did not shop and buy health care insurance online.

Results: Aetna Medicare achieved 265% of its sales goal for the fourth quarter “open enrollment” period, accounting for 25% of the multi-million-member growth in the sector. Incremental revenue for Aetna was over $ 125 million.

Team Experience: Lexmark

Wed, 23 Nov 2011 14:06:00 -0500

Lexmark International

Brand development/ Brand identity/ Global communication

The Lexmark International work is part of the portfolio of John Short whose agency created a global communications plan built on a completely new brand theme and look.

Lexmark International was the former IBM Printer division. In 1989 it became independent and for 10 years positioned it self solely with traditional advertising. In 2000 the hired Johns team to reposition its brand. The theme created was “Passion for Printing Ideas”. The work here includes brand identity and a brand communications program including packaging, collateral, digital, PR and traditional advertising. John and the team at Agent 16 have extensive experience in brand development and brand identity for the Fortune 500.

Three-O Vodka

Tue, 22 Nov 2011 14:06:00 -0500

What’s Your O-Face?

Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories.

Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape.

Growth Strategy: The Three-O “What’s Your O-Face?” campaign took ownership of the unexplored fun portion of the imported vodka landscape.

Ad for Three-O Rangtang Vodka

Ad for Three-O Grape Vodka

Ad for Three-O Root Beer Vodka

Billboard for Three-O Bubble

Launch Party for Three-O Bubble (w/ Kim Kardashian)

Team Experience: Panasonic

Mon, 21 Nov 2011 14:06:00 -0500

Panasonic

Integrated communications

Panasonic had a history of disparate communications across its three business units: Consumer, Systems and Industrial. The company’s goal in 2001 was to brand itself as a leading technology company under the umbrella “Ideas for Life”. Agent16’s creative director and the Panasonic corporate communications team created new corporate advertising, cross selling programs, and launched the Panasonic HD, thus unifying a new brand identity.

Team Experience: Bank of America

Wed, 16 Nov 2011 14:06:00 -0500

Student Banking “Morris on Campus”

Chris Abelt developed a “digital experience map” that informed the content and optimized the user experience for this campaign while working as VP Engagement Management at Organic.

Cultural Insight: Millennial Generation consumers are avid users of digital media for shopping. Money is a serious business for college students, so they’re very interested in learning how to manage it well. But most banks employ highly irrelevant student banking offers online - often focused entirely on product features described in flat and boring banking language.

Brand Asset: Bank of America took a leadership role in offering smart and relevant to advice to younger consumers about how to be financially responsible, and make the most of their money.

Growth Strategy: Bank of America created Morris on Campus — Life According to an Upper Classman. The campaign was designed to educate and empower students to take control of their finances and bank with confidence. The hip and highly relevant messages were delivered online via streamed content, display ads as wells as at on-campus events and in-branch point of sale.

Results: Key performance indicators such awareness, brand favorability and consideration significantly increased, as did new student banking customer account acquisitions.

President of Agent16 Publishes Debut Novel

Thu, 29 Sep 2011 17:03:00 -0400

Bob Manni, President of Agent16, released his debut novel, The Guys’ Guy’s Guide to Love last October. Though a first time author, Manni is already building buzz in the media with great reviews from iconic writers and agency personalities. The novel is a modern day look at Mad Men and has been called the male successor to Sex and the City. Check out www.robertmanni.com for more information.

Alison Raffaele Cosmetics

Fri, 20 Mar 2009 13:00:00 -0400

Packaging for Alison Raffaele Cosmetics

Signage for Alison Raffaele Cosmetics

BULLDOG Gin

Tue, 10 Mar 2009 15:00:00 -0400

The Brazen Breed

Cultural Insight: In a nightlife scene saturated with trendy, designer vodka brands, BULLDOG needed to break through the clutter and overcome the stigma that gin is a drink for old, stodgy consumers.

Brand Asset: Inspired by the name, BULLDOG, and its unique array of exotic botanicals, we created an iconic bottle, complete with spiked glass collar, that has come to epitomize this sexy, super premium newcomer.

Growth Strategy: Praised for its unmistakable design, BULLDOG not only breaks through the clutter on the back of the bar, it is succeeding in attracting a new generation of gin drinkers while shattering any preconceived notions of how gin is supposed to behave.

Packaging for BULLDOG Gin

Norfolk Chamber Music Festival

Thu, 29 Jan 2009 13:00:00 -0500

Norfolk Chamber Music Festival promotional flyer

Norfolk Chamber Music Festival program

Norfolk Chamber Music Festival website
http://www.norfolkmusic.org/