Unleash Your Inner Monster
Cultural Insight: While ATARI practically created “gaming,” the Wii platform has single handedly changed the face of gaming as we know it. A title with the recognition such as Godzilla, if leveraged correctly, could be the perfect foray Atari needed to enter this new era.
Brand Asset: The Wii allows gamers to be apart of the action. In Godzilla: Unleashed, gamers can fight and destroy by actually being one of 23 monsters in the game. Who wouldn’t want the chance to become a monster?
Growth Strategy: We brought the idea of “Unleashing Your Inner Monster” to life by juxtaposing action from the game with the actions of a multi-users actually playing the game. The outcome was a high-energy romp that not only showcased the game-play, but appealed to both Wii aficionados and longtime Godzilla fans alike.
