We are 30 people who animate an independent advertising agency. Founded in 1991, Agent16 is known for non-traditional marketing. Our approach is to combine cultural insights with leveragable brand assets to create growth strategies. We like to call this “Culture Branding.”
Exciting things always seem to be happening here at the agency. And so it’s our pleasure to highlight here some of the more notable Agent16 news of recent months:
November 2009
Coverage of the “World’s Fastest Nudist” by an unwitting Anderson Cooper on CNN
Change the Game
Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.
Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.
Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.
0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
What’s Your O-Face?
Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories.
Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape.
Growth Strategy: The Three-O “What’s Your O-Face?” campaign took ownership of the unexplored fun portion of the imported vodka landscape.
0:15 “Bear Trap” spot for the Three-O Vodka “What’s Your O-Face?” campaign
