Agent16 - New York Ad Agency and Culture Branding Experts

Goldman Sachs

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Goldman Sachs

Cultural Insight: Investment banking had lost its penchant for attracting the best and brightest graduates of America’s elite schools, who had come to think of Goldman as somewhat stodgy and conservative, likely to be a repressive and confining place to work.

Brand Asset: The multi-faceted talents, high energy level, creativity and great intellectual capital of Goldman¹s people.

Growth Strategy: Focusing on some of the “Small Things” in life that provide simple yet amazing benefits like ball bearings and soda can ring pulls, Goldman is portrayed as an vibrant and creative workplace one that employs people that can develop innovative solutions, creatively solve problems and celebrate ideas on all levels.

As a Result: Within a year Goldman recruiting had experienced a double-digit increase in qualified candidates.

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Macanudo Crü Royale

Team Experience: Lexmark

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Lexmark International

Brand development/ Brand identity/ Global communication

The Lexmark International work is part of the portfolio of John Short whose agency created a global communications plan built on a completely new brand theme and look.

Lexmark International was the former IBM Printer division. In 1989 it became independent and for 10 years positioned it self solely with traditional advertising. In 2000 the hired Johns team to reposition its brand. The theme created was “Passion for Printing Ideas”. The work here includes brand identity and a brand communications program including packaging, collateral, digital, PR and traditional advertising. John and the team at Agent 16 have extensive experience in brand development and brand identity for the Fortune 500.

Three-O Vodka

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What’s Your O-Face?

Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories.

Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape.

Growth Strategy: The Three-O “What’s Your O-Face?” campaign took ownership of the unexplored fun portion of the imported vodka landscape.

Ad for Three-O Rangtang Vodka

Three-O Grape

Ad for Three-O Grape Vodka

Ad for Three-O Root Beer Vodka

Billboard for Three-O Bubble

Launch Party for Three-O Bubble (w/ Kim Kardashian)

Team Experience: Panasonic

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Panasonic

Panasonic

Integrated communications

Panasonic had a history of disparate communications across its three business units: Consumer, Systems and Industrial. The company’s goal in 2001 was to brand itself as a leading technology company under the umbrella “Ideas for Life”. Agent16’s creative director and the Panasonic corporate communications team created new corporate advertising, cross selling programs, and launched the Panasonic HD, thus unifying a new brand identity.