KAMEHAMEHA!
Cultural Insight: The biggest challenge in creating communication in the gaming world is simply not to piss-off legions of hardcore fans.
Brand Asset: When it came time to create TV spots for Atari’s wildly popular title, DBZ, we knew we had to delve deep to find the one truth all the fans would relate to. It was the trademark battle cry of the title’s hero, Goku: KAMEHAMEHA!
Growth Strategy: By bringing the empowerment of “KAMEHAMEHA! to real word scenarios, we created a series of commercials that were relevant to gamers. In fact, hundreds of thousands of fans online responded with a resounding “LMAO!!”
Banner advertisement for Atari’s “Dragonball Z: Burst Limit” video game.
Banner advertisement for Atari’s “Dragonball Z: Burst Limit” video game.
Unleash Your Inner Monster
Cultural Insight: While ATARI practically created “gaming,” the Wii platform has single handedly changed the face of gaming as we know it. A title with the recognition such as Godzilla, if leveraged correctly, could be the perfect foray Atari needed to enter this new era.
Brand Asset: The Wii allows gamers to be apart of the action. In Godzilla: Unleashed, gamers can fight and destroy by actually being one of 23 monsters in the game. Who wouldn’t want the chance to become a monster?
Growth Strategy: We brought the idea of “Unleashing Your Inner Monster” to life by juxtaposing action from the game with the actions of a multi-users actually playing the game. The outcome was a high-energy romp that not only showcased the game-play, but appealed to both Wii aficionados and longtime Godzilla fans alike.
