Dragon Ball Z: Burst Limit

KAMEHAMEHA!

Cultural Insight: The biggest challenge in creating communication in the gaming world is simply not to piss-off legions of hardcore fans.

Brand Asset: When it came time to create TV spots for Atari’s wildly popular title, DBZ, we knew we had to delve deep to find the one truth all the fans would relate to. It was the trademark battle cry of the title’s hero, Goku: KAMEHAMEHA!

Growth Strategy: By bringing the empowerment of “KAMEHAMEHA! to real word scenarios, we created a series of commercials that were relevant to gamers. In fact, hundreds of thousands of fans online responded with a resounding “LMAO!!”