Change the Game
Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.
Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.
Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.
Trade ad for 1800 Tequila
0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
The Brazen Breed
Cultural Insight: In a nightlife scene saturated with trendy, designer vodka brands, BULLDOG needed to break through the clutter and overcome the stigma that gin is a drink for old, stodgy consumers.
Brand Asset: Inspired by the name, BULLDOG, and its unique array of exotic botanicals, we created an iconic bottle, complete with spiked glass collar, that has come to epitomize this sexy, super premium newcomer.
Growth Strategy: Praised for its unmistakable design, BULLDOG not only breaks through the clutter on the back of the bar, it is succeeding in attracting a new generation of gin drinkers while shattering any preconceived notions of how gin is supposed to behave.
Packaging for BULLDOG Gin
