Change the Game
Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.
Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.
Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.
0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
What’s Your O-Face?
Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories.
Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape.
Growth Strategy: The Three-O “What’s Your O-Face?” campaign took ownership of the unexplored fun portion of the imported vodka landscape.
0:15 “Bear Trap” spot for the Three-O Vodka “What’s Your O-Face?” campaign
