Change the Game

Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.

Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.

Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.

Trade ad for 1800 Tequila

0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.

0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.