What’s Your O-Face?

Cultural Insight: The imported vodka market had become increasingly cluttered and positioned as an exclusive club, limited to brands featuring elaborate and pretentious back stories.

Brand Asset: Three-O Vodka comes in fifteen surprisingly exhilarating flavors such as root beer, cherry and grape.

Growth Strategy: The Three-O “What’s Your O-Face?” campaign took ownership of the unexplored fun portion of the imported vodka landscape.

Ad for Three-O Rangtang Vodka

Ad for Three-O Grape Vodka

Ad for Three-O Root Beer Vodka

Billboard for Three-O Bubble

Launch Party for Three-O Bubble (w/ Kim Kardashian)