Change the Game
Cultural Insight: Tequila is a rapidly growing spirits category and with the advent of silver consumption has morphed into a “tequila-vodka” entity.
Brand Asset: 1800, with its iconic masculine bottle and authentic-tasting product line featuring its silver and 100-proof select silver products is the world’s finest tequila.
Growth Strategy: 1800 is the authentically masculine product that’s just right for today’s non-pretentious tequila drinkers.
Trade ad for 1800 Tequila
0:15 “Shot Top” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
0:15 “Kick Back” spot for 1800 Tequila’s “Change the Game” campaign starring Michael Imperioli.
Cultural Insight: Investment banking had lost its penchant for attracting
the best and brightest graduates of America’s elite schools, who had come to think of Goldman as somewhat stodgy and conservative, likely to be a repressive and confining place to work.
Brand Asset: The multi-faceted talents, high energy level, creativity and
great intellectual capital of Goldman¹s people.
Growth Strategy: Focusing on some of the “Small Things” in life that provide
simple yet amazing benefits like ball bearings and soda can ring pulls, Goldman is portrayed as an vibrant and creative workplace one that employs people that can develop innovative solutions, creatively solve problems and celebrate ideas on all levels.
As a Result: Within a year Goldman recruiting had experienced a double-digit
increase in qualified candidates.
Coverage of the “World’s Fastest Nudist” by an unwitting Anderson Cooper on CNN
Recap of the “World’s Fastest Nudist” viral campaign for Zappos.com
Montage of the “World’s Fastest Nudist” viral campaign for Zappos.com
Reveal of the “World’s Fastest Nudist” viral campaign for Zappos.com
Lexmark International
Brand development/ Brand identity/ Global communication
The Lexmark International work is part of the portfolio of John Short whose agency created a global communications plan built on a completely new brand theme and look.
Lexmark International was the former IBM Printer division. In 1989 it became independent and for 10 years positioned it self solely with traditional advertising. In 2000 the hired Johns team to reposition its brand. The theme created was “Passion for Printing Ideas”. The work here includes brand identity and a brand communications program including packaging, collateral, digital, PR and traditional advertising. John and the team at Agent 16 have extensive experience in brand development and brand identity for the Fortune 500.
Panasonic
Integrated communications
Panasonic had a history of disparate communications across its three business units: Consumer, Systems and Industrial. The company’s goal in 2001 was to brand itself as a leading technology company under the umbrella “Ideas for Life”. Agent16’s creative director and the Panasonic corporate communications team created new corporate advertising, cross selling programs, and launched the Panasonic HD, thus unifying a new brand identity.
Norfolk Chamber Music Festival promotional flyer
Norfolk Chamber Music Festival program
Norfolk Chamber Music Festival website
http://www.norfolkmusic.org/
